MMV Mumbaiya is a well-known Maharashtrian street-food brand offering 3 exclusive franchise models ranging from ₹11 Lakhs to ₹40 Lakhs. With a flat rate of 5% and a fast break-even in 18-24 months, From Express model to QSR and Fine Dine Experience, MMV Mumbaiya is famous around the world for their excessive and quality brand support. Let’s look at the clear picture in detail, what includes in the investment, how is ROI calculated, and the opportunities that you get with MMV!
MMMV Mumbaiya’s Franchise costs increase with the model it operates on. When you compare the franchise models one on one you get a clear picture of what you need to invest in as per your end. This is exactly what the brand offers in every model:
Pointers | Express | QSR | Fine DIne |
Investment | ₹11-13 Lakhs | ₹18-22 Lakhs | ₹35-40* Lakhs |
Gross Operating Costs | 35-45% of Gross Sales | 35-45% of Gross Sales | 35-45% of Gross Sales |
Manpower Required | 2-5 People | 5-10 People | 10-15 People |
ROI (Gross Sales) | 55-60% | 55-60% | 55-60% |
Break-Even Timeline | 18-24 Months | 18-24 Months | 18-24 Months |
Preferred Locations | Malls, Railway Stations, Markets, Food Bazaars, nearby colleges, etc. | Food Bazaars, Small restaurant places, tourist destinations, etc. | Posh areas and Full dining experience likely places. |
Space Required | 150-250 Sq. ft. | 350-500 sq. ft. | 800-1000 sq. ft. |
Best for | First time franchise owners | People with basic understanding of how to run a restaurant | Multiple franchise owners and people with high-end food service business experience. |
Let’s talk about the Express Model. The investment of ₹11-13 Lakhs comes from the overall costs including the deposits, staff training fees, architect fees, civil work like painting, fixing leakages, and basic betterment of the facility, the costs also include branding, franchise fees, tax, kitchen setup, etc. which means its a complete setup built by MMV for your franchise to operate with full intensity! Here’s the complete breakdown in detail:
Franchise Investment Breakdown | Amount(in ₹) | |
Phase 1: Investment Optics | Franchise Fees | 2,50,000 + Tax |
Rolling Deposit (Refundable) | 1,00,000 | |
Staff Training Fees | 20,000 | |
Phase 1 (Total) | 4,15,000 | |
Phase 2: Planning | Architect Fees | 20,000 |
Phase 1+2 (Total) | 4,35,000 | |
Phase 3: Execution | Store Setup:
| 6,50,000-8,00,000 (in 150-250 sq.ft.) |
Kitchen Setup:
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Branding:
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Miscellenous:
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Total costs | 11,00,000- 13,00,000 | |
Let’s talk about the Quick Service Restaurant(QSR) Model. Your comprehensive investment of ₹18–22 Lakhs covers every single vertical needed to get you up and running. This all-inclusive cost bundles security deposits, staff training fees, architect charges, and critical civil work—including professional painting, leakage repairs, and facility upgrades. It also completely takes care of branding, franchise fees, taxes, and your commercial kitchen setup.
Essentially, this is a turnkey, complete setup built by MMV so your franchise can launch and operate with maximum intensity from day one! Here is the complete breakdown in detail:
Franchise Investment Breakdown | Amount(in ₹) | |
Phase 1: Investment Optics | Franchise Fees | 3,50,000 + Tax |
Rolling Deposit (Refundable) | 1,00,000 | |
Staff Training Fees | 50,000 | |
Phase 1 (Total) | 5,63,000 | |
Phase 2: Planning | Architect Fees | 50,000 |
Phase 1+2 (Total) | 6.13,000 | |
Phase 3: Execution | Store Setup:
| 12,50,000-14,00,000 (in 350-500 sq.ft.) |
Kitchen Setup:
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Branding:
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Miscellenous:
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Total costs | 18,00,000- 22,00,000 | |
Let’s talk about the Fine Dine Model. The overall investment of ₹35-40 Lakhs represents a fully inclusive cost framework. This budget covers your initial deposits, staff training fees, architect charges, and essential civil work—such as painting, fixing leakages, and overall facility enhancement. Furthermore, it incorporates all branding assets, franchise fees, applicable taxes, and the complete kitchen setup.
In short, this is an absolute, plug-and-play setup built by MMV, engineered so your franchise can hit the ground running and operate with full intensity! Here is the complete breakdown in detail:
Franchise Investment Breakdown | Amount(in ₹) | |
Phase 1: Investment Optics | Franchise Fees | 5,00,000 + Tax |
Rolling Deposit (Refundable) | 1,00,000 | |
Staff Training Fees | 50,000 | |
Phase 1 (Total) | 7,20,000 | |
Phase 2: Planning | Architect Fees | 50,000 |
Phase 1+2 (Total) | 7,90,000 | |
Phase 3: Execution | Store Setup:
| 30,00,000-32,00,000 (in 800-1000 sq.ft.) |
Kitchen Setup:
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Branding:
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Miscellenous:
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Total costs | 11,00,000- 13,00,000 | |
MMV Mumbaiya follows a flat 5% royalty structure, which is an important part of your monthly operating calculation. Along with royalty, franchise owners should also account for regular costs such as staff salaries, raw materials, rent, electricity, packaging, maintenance, POS software, and local marketing.
The 5% royalty is calculated on gross sales. Franchise applicants should confirm these terms directly with MMV Mumbaiya before making the final investment decision.
MMV Mumbaiya states a break-even timeline of approximately 18–24 months. However, this is a projected range and not a guaranteed return period.
Your actual break-even can depend heavily on:
A well-positioned outlet with strong footfall and controlled operating costs can move toward the faster end of the range, while higher rents, weaker locations, or slower customer acquisition can extend the timeline.
The important point is to evaluate the franchise based on the economics of your specific location rather than treating 18–24 months as a fixed promise.
When comparing QSR franchises, looking only at the franchise fee can be misleading. The actual investment should include setup, equipment, branding, training, deposits, and other costs required to become operational.
With three formats ranging from approximately ₹11 Lakhs to ₹40 Lakhs, MMV Mumbaiya offers different entry points depending on the investor’s budget, experience, and location.
The Express format suits first-time franchise owners, while the QSR format works better for people with some restaurant operating experience. The Fine Dine format is more suitable for experienced food-service operators and premium locations.
The right MMV Mumbaiya franchise ultimately depends on your capital, location, experience, and business expectations.
Before investing, confirm the complete franchise terms, 5% royalty structure, setup inclusions, recurring expenses, and projected sales for your chosen location.
If the numbers work for your location and the format matches your business goals, the next step is to enquire with MMV Mumbaiya and begin the franchise application process.
